forcegogl.blogg.se - To organise

#To organise free#

#To organise free#

We also have a folder called “Blog Pitches” where you can dump any idea you want with a short description - it’s a free for all in there, but in a good way. The calendar feature shows how everything will be playing out over the coming months, making the somewhat scatterbrained job of a content creator a little more strategic. We have profiles for each person involved (including our part-time editor) so that it’s easy to add to-do’s that keep everyone informed. For us, this friction was being caused by spreading out the planning process into a ton of apps. Selena Narayanasamy, Digital Strategy & SEO ConsultantĪs Paul Graham once said, “An obstacle downstream propagates upstream.” Create too much friction and you’ll stop having good ideas.This keeps us lean enough to adapt ideas. I never plan further than a quarter except for if we’re supporting a feature launch, focusing around a promotion/holiday, or extending a post with multiple parts or guides. I brainstorm once monthly with clients (or my own internal team) to plan for the following month. The Editorial Calendar plugin for WordPress has always been my go-to for planning out content. I can’t vouch for it 100% as I haven’t used it enough yet, but if you’re interested in checking it out: I’m testing out CoSchedule right now, which seems to be great for tying in content planning with your social editorial calendar. The process around this varies depending on the client.

I also plan out what kinds of assets I may need to design up (social assets) to assist in social promotion around that piece. I also look through my outreach research, relationships, etc during all of the aforementioned stages to see if there’s a potential partnership or collaboration opportunity that’ll be beneficial for both myself and an author/blogger/publisher. After that, I plan specific topics under each category and get pretty granular with what I’d like to include, other posts to reference, etc. I use BuzzSumo during the social metrics and research portion for content, publishers and influencers, and Majestic SEO to pull backlinks/domain count. From there, I review and create category breakdowns in our brainstorming spreadsheet, where I research similar posts and how well they performed (social metrics, organic metrics). I track specific phrases and topics with Mention, and use Zapier to pull that into organized Evernote notes.

Use Excel To Keep Track, and Trello To Collaborate.

Have Weekly Meeting to Ensure Alignment.

Keep everything in an editorial calendar like DivvyHQ.

Use Wunderlist + Evernote to stay organized.

Use Feedly To Stay Up To Date With Your Industry.

Use Mind Maps and Scan Them As Projects Unfold.

Use Spreadsheets to Track Dates and Titles.

Share Performance Metrics in Monthly Meetings.

Map Content Ideas Against Google Analytics.

Keep Track of Target Audience, and Keywords in a Spreadsheet.

Compile Your Best Content Ideas Once a Month.

Use Trello To Create a Board For Each Buyer Persona.Track Topics with Mention and Pull Ideas Into Evernote.Keep a Brainstorming Google Doc and Evernote.Here’s how the experts streamline their content creation process: So how do we keep our content creation organized, and remain productive (other than beer and coffee)? I decided to ask 18 content marketing experts to tell us their process, including the tools they use. If you work in a large company, or agency, this challenge is amplified 10-fold. But also the planning, research, and collaboration. And it’s not just the actual act of writing an article, or designing a slideshow. Content creation can be a daunting and laborious task.